When working for Amba People Limited, I was asked to evolve their product’s (Lumina) brand in a project that sadly didn’t get a chance to go ahead.
Project role: UI/ graphic/ web design & rebranding
Project period: 07/2022 -08/2022
The brand guidelines
The following are pages from the brand guidelines I put together to present to the Head of Marketing, Commercial director and CEO.
The branding I designed reflects the following values and tone of voice for Lumina:
Fun
“Our brand should convey a professional but relaxed, and down-to-earth business. The colour palette should be vibrant but tech-focused. The tone of voice should be casual and relaxed.”
Activists / Thought leaders
“We are a forward-thinking, passionate business. Our tone of voice should reflect this, by conveying trust and intelligence but with easy to digest modern vocab, and hard-hitting points.”
Reliable
“We are trusted with peoples benefits and employee information/data. We want the technology to feel reliable & safe. We listen. We’re honest. We want to help & be dependable. Our brand should reflect this and be clear and accessible to all.”
